BagelUp Industry Tour and Class

September 3 / 9:30am - 4pm ET

Join us in New York City for an immersive journey into the craft, culture, and business of bagels. This unique program connects professionals, students, and passionate enthusiasts with the people and places that define the city’s bagel scene—and reveal its exciting career and profit potential. 

Guided by Sam Silverman, founder of BagelUp and NYC’s “Bagel Ambassador,” who will provide expert insights into the city’s dynamic bagel scene. You’ll visit two iconic bagel shops in Brooklyn and hear directly from shop owners and operators about the history, cultural significance, and lasting appeal of bagels, and what it takes to thrive in today’s market. 

The day concludes with a hands-on class at Bagel Market, led by award-winning baker Reva Castillenti. Learn to refine your bagel-making skills by comparing dough formulas, mastering the rope-and-loop shaping method, and picking up pro tips to take your bagel game to the next level.  

The Bagel Lineup (locations subject to change): 

1. Russ & Daughters (Brooklyn Navy Yard) 

2. Apollo Bagels (Williamsburg) 

3. Bagel Market (Midtown Manhattan) 

Presented in partnership with the King Arthur Baking Company

Getting There and Back: The tour will meet at Russ & Daughters, located inside Building 77 at the Brooklyn Navy Yard. Please allow extra travel time both to reach the Navy Yard and to locate the meeting point. The tour will end in Midtown Manhattan. If you need to return to Brooklyn afterward, plan to take public transportation, a taxi, or a rideshare. 

Speakers:

Reva Castillenti is an award winning baker and service industry professional with over 12 years experience working in New York City kitchens. 

Reva started her career as a sculptor, but eventually found her true passion in the art of bread-baking. Castillenti cut her teeth at bakeries such as Bakeri and Meyers Bageri, before opening her own micro-bakery Bread & Roses. Bread & Roses received accolades from US Bread Awards in 2018 and 2019 placing in the top 10 for all categories entered, and top 2 for Bagels both years. She has been featured in Time Out New York “New York pastry chefs are creating underground dessert pop-ups” in 2020 and Eater (Portland, Or) “A New Underground Bakery in Portland Teaches You How to Make New York-Style Bagels”.  

Reva discovered her passion for teaching while leading bread-making workshops at The Brooklyn Kitchen and has since taught thousands of students how to bake their own bread. She now serves as Program Coordinator for BagelUp, where she leads weekly public bagel-making classes, hosts private group experiences, and supports aspiring and established bagel shop owners through consulting and mentorship. 
 
Sam Silverman, known as New York’s “Bagel Ambassador,” is the Founder & CEO of BagelUp, the company behind NYC Bagel Tours, the New York BagelFest, and a growing portfolio of bagel-centric experiences. 
 
Sam is dedicated to celebrating and elevating bagel culture through immersive classes, guided tastings, and large-scale events, most notably, the annual New York BagelFest at Citi Field, which now draws over 2,000 attendees and dozens of vendors from around the world. In 2023, he was named one of Brooklyn Magazine’s “50 Most Fascinating People” for building a national platform around this iconic food. 
 
Before founding BagelUp, Sam held roles in business operations at Bridgewater Associates and Walmart, where he led complex projects and helped scale strategic initiatives, experience that shaped his unique ability to blend hospitality, storytelling, logistics, and community building.

Tuesday, September 16

Guildhall Gathering at IBIE

6pm - 8pm PT

Join us for a Guildhall Gathering during the International Baking Industry Exposition (IBIE) this September in Las Vegas! We’re meeting up at Jammyland Cocktail Bar & Reggae Kitchen, a vibrant spot in the Downtown Arts District known for its inventive cocktails, island-inspired bites, and laid-back vibe. 

Whether you're a Guild member or simply a friend of the baking community, you’re invited to connect with fellow professionals and get a taste of the Guild spirit in a relaxed, welcoming setting. 

Your registration fee includes a drink ticket, assorted snacks, and unlimited good times! 

Register by September 9, 2025 

From Seed to Slice: New York
A Field Trip Through the Hudson Valley
Tuesday, October 7, 10am-4pm ET

A Field Trip through the Hudson Valley 

Across New York State, bakers, millers, and farmers are building stronger local connections that support resilient regional food systems. This day-long field trip explores how these relationships are shortening the grain chain—bringing flour production closer to home and adding more character, flavor, and meaning to every loaf. 

Our day begins at Mel the Bakery, where owner and head baker Nora Allen will lead a tour of her bakery and on-site mill in Hudson, NY. A James Beard Award finalist, Nora is deeply committed to using locally grown grains—including einkorn, rye, and other ancient varieties—to craft breads and pastries that are as innovative as they are flavorful.  

Next, we’ll visit Hudson Valley Hops and Grains, where farmer Stuart Farr cultivates wheat, rye, einkorn, oats, sunflowers, canola, flax, dry beans, buckwheat, and hops on 400 certified organic acres. Stuart will share his family’s farming roots in England and his approach to biological farming—a method that emphasizes soil health and biodiversity and enhances both the flavor and nutritional value of the crops he grows. 

Our final stop is Sparrowbush Bakery, where owner and baker Grayling Bauer will show how his integrated milling and baking operation relies on direct partnerships with local growers. Located in Livingston, NY, Sparrowbush is a wood-fired bakery producing naturally leavened breads and pastries made entirely with fresh, stoneground flour milled on-site from regionally grown grains. The bakery delivers deeply rustic loaves that reflect the character of both the grain and the fire. 

A boxed lunch is included. 

Presented in partnership with Glynwood Center for Regional Food and Farming and Walden Mutual Bank. 

Based in Concord, NH, Walden Mutual is a mission-driven bank, owned by its depositors (a cooperative model thanks to its mutual structure). Its community of partners – both depositors and borrowers – share the same vision: to enable anyone to make positive and lasting change in our local food ecosystem. Their lending is focused on farms, food businesses, and sustainability-focused organizations that align with the bank’s mission.

Itinerary: 

10:00am – 10:30am 
Meet at Mel the Bakery (324 Warren Street, Hudson NY)  

10:30am – 12:00pm 
Tour of Mel the Bakery with Owner and Head Baker Nora Allen 

12:00pm – 12:30pm 
Travel by bus to Hudson Valley Hops and Grains (2993 Route 82, Ancramdale, NY) 

12:30pm – 2:00pm 
Tour of Hudson Valley Hops and Grains with Farmer Stuart Farr 

2:00pm – 2:20pm 
Travel by bus to Sparrowbush Bakery (5441 NY-9H, Hudson, NY) 

2:20pm – 3:45pm 
Tour of Sparrowbush Bakery with Owner and Baker Grayling Bauer 

3:45pm– 4:00pm 

Bus returns to Mel the Bakery in Hudson 

This field trip is a unique opportunity to connect with fellow bakers, explore the local grain chain firsthand, and deepen your understanding of growing resilient, organic grains in a changing climate. You’ll leave with fresh insights and a renewed appreciation for the bread you bake—from seed to slice. 

Space is limited—register now to reserve your spot! 

About our Guides:

Nora Allen is the founder and owner of Mel the Bakery, a champion of regional grains who has earned numerous accolades including being a James Beard semifinalist for Outstanding Baker, followed by Mel the Bakery receiving James Beard finalist recognition. A passionate advocate for building community through her craft, Allen believes deeply in the potential for a more equitable and sustainable food system. Through Mel the Bakery, she demonstrates this philosophy by sourcing locally, supporting regional grain producers, and creating a gathering place where exceptional baking serves as a foundation for meaningful connections and positive change in the food landscape

Stuart Farr is the owner of Hudson Valley Hops & Grains, a 400 acre certified organic farm in Columbia county, New York. Brought up on a mixed arable and beef farm in England, Stuart has been farming in the Hudson Valley since 2015. The farm produces human food crops: wheat, barley, rye, einkorn and oats for milling, malting and distilling; sunflower, canola, camelina and flax which are pressed into oil on farm; black beans and buckwheat. We practice biological farming, managing the soil as the living ecosystem that it is. Foundational to this approach is maintaining a soil environment which shelters and feeds soil micro-organisms which in turn make soil minerals available to plants. We feed this underground wildlife with molasses, liquid fish and kelp, as well as cover crops.  

Grayling & Emma Bauer run Sparrowbush Bakery: a wholesale wood-fired bakery making naturally leavened bread with 100% fresh stoneground flour from locally & regionally grown grains. Based in Livingston, NY, the bakery supplies 1500 loaves per week to stores & restaurants between Kingston, NY and Great Barrington, MA. On Saturdays, their breads, pastries and pantry items can be found at the Hudson Farmers Market where they are honored to be an integral part of the local food community. 

Lamination Fundamentals

October 14 / 10am - 4pm CT   

Delgado Community College

New Orleans, LA

The croissant—with its rich flavor, crisp flake, and tender interior—is a hallmark of a skilled bakery. But achieving those perfect buttery layers requires precision and practice.  

Designed for professionals seeking a solid foundation in lamination, this 6-hour intensive workshop will guide you step-by-step through the fundamentals of working with laminated yeast doughs. Chef Leonair Dorsey from Gracious Bakery will demonstrate how to create distinct, even layers through proper folding techniques.  Then you will shape the dough into classic pastries, proof for optimal texture, and bake to a deep golden brown.  

We’ll focus on two iconic laminated breads: croissants and pain au chocolat. Along the way, you’ll gain valuable tips and techniques for troubleshooting common issues and ensuring consistent, professional-quality results every time. 

A boxed lunch will be provided, but you are certainly welcome to bring your own. 

This program is presented in partnership with Delgado Community College. 

Leonair Dorsey, a native of New Orleans, is the proud owner of Monkey Puzzle Eats, a new micro bakery. She is an alumna of Delgado Community College Culinary School, where she specialized in Pastry Arts. With over 15 years of culinary experience, including seven years at Gracious Bakery and Cafe, she serves as Head Pastry Chef and production manager, leading a team that produces hundreds of pastries weekly and thousands of king cakes each Mardi Gras season. Her background in accounting and business has also proved useful in her culinary career. 

Chef Dorsey possesses a deep love for all things pastry, particularly lamination, and consistently challenges herself to learn and incorporate new techniques into her work. Her expertise includes best practices in laminating and making puff pastry. Beyond her work in the bakery, she is dedicated to sharing her knowledge, having taught classes with the Bread Bakers Guild and the New Orleans Culinary & Hospitality Institute.