August 19 / 4PM - 5PM ET

Guild Office Hours: Let’s Talk Pricing with Laurie Schive 

Guild Office Hours is a new virtual series exclusively for Guild members where we invite seasoned bakers and bakery professionals to share real-world advice and answer your burning questions on all things baking and the business of baking.  

This month, Laurie Schive, Co-Owner and Head Baker of Blue Loon Bakery in New London, NH and Chair of the Guild’s Board of Directors drops by to talk about pricing and menu development. Laurie will start the session with a quick dive into how she approaches pricing—what models and strategies she uses, how she sets prices that work for both her business and her customers, and tips for making the numbers make sense and make a profit.  

After that, it’s all about you. The rest of the hour is open Q&A, so come ready with your questions about pricing, cost of goods, profitability, or anything else you’ve been wondering about. Whether you’re just starting out or looking to fine-tune your pricing strategy, this is a rare chance to get real-time advice from someone who knows the numbers inside and out.  

Join us—and bring your questions! 

Laurie Schive

During a 20-year career with the Federal Government and a stint as a cybersecurity and risk consultant, Laurie taught herself to bake bread as a way to destress and learn how to recreate traditional baked goods in the many countries she visited.  After “retiring” and resettling in New Hampshire, Laurie joined the Guild to improve her bread baking skills and connect with fellow artisan bakers, with a dream of opening up her own bakery.  In 2018, the dream came true with the opening of the Blue Loon Bakery near Lake Sunapee, with a mission to bring freshly-baked breads and pastries to the local community.