July 15 / 4PM - 5PM ET

Welcome to Guild Office Hours—a new free virtual series just for Guild members, where we ask industry experts to come share their knowledge and answer your burning questions on all things baking and the business of baking. 

First up: a timely and practical session all about the International Baking Industry Exposition (IBIE)—the biggest baking event in the U.S. (and possibly the universe!)—happening September 13–17 in Las Vegas. 

IBIE is huge. We’re talking thousands of people, a massive show floor, scores of demos, and more sessions than you can count. It can feel overwhelming—especially if you’re an artisan baker trying to figure out where to start and how to make the most of your time at the show.That’s why we’re bringing in one of the organizers behind IBIE’s education program, plus a fellow Guild member who’s been there and can share what it’s really like. 

What we’ll cover: 

• How the show is laid out (it fills two giant halls!) and what types of vendors you can find there 

• What the Artisan Village is all about 

• Where to catch the best demos and the World Bread Awards 

• Which sessions are most useful for artisan bakers and bakery owners 

• How to meet people, make connections, and avoid getting totally overwhelmed 

And of course, we’ll have ample time for your questions—so bring whatever’s on your mind, whether you're still on the fence or already packing your bags. 

If you’re curious about IBIE, wondering if it’s worth the trip, or just want to feel more prepared for a great trip to the show, this session is for you. Free for Guild and RBA members—grab your spot today! 

Our Experts: 

Marissa Sertich Velie, Executive Director, Retail Bakers of America 

Marissa Sertich Velie is the Executive Director of the Retail Bakers of America (RBA), where she leads national initiatives to support and elevate the retail baking industry. A classically trained pastry chef with a degree from The Culinary Institute of America and a Master’s in Food Studies from NYU, Marissa blends hands-on baking experience with a passion for education, community building, and business strategy. 

Since stepping into her role at RBA, she has expanded the organization’s reach through innovative certification programs, industry partnerships, and high-impact events. She plays a key role in RBA’s involvement with major industry shows like IBIE and is committed to spotlighting the voices and talents of independent bakery owners across the country. 

Carlos Ruiz, Founder, El Horno de Pane

Carlos J. Ruiz is the owner and head baker of El Horno de Pane, an European style retail bakery with secondary wholesale operation, and Café Andrés, both in San Juan, Puerto Rico. Carlos is a BBGA Certified Bread Baker,former Board member,and completed the professional baking program at the San Francisco Baking Institute.